Introduction

Autor: Dominique Bourgeon-Renault, Florence Euzéby, Juliette Passebois-Ducros

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::4c865bce3c6fb319a06d66ec42df74ab
https://doi.org/10.3917/ems.bourg.2022.01.0005

Investigating consumer experience in hybrid museums: a netnographic study

Autor: Juliette Passebois Ducros, Florence Euzéby

Publikováno v: Qualitative Market Research: An International Journal. 24:180-199

Purpose Hybrid structures are emerging in the leisure sector that are neither museums nor amusement parks, but which borrow elements from both. Dedicated to the exploration of a cultural theme (cultural heritage, ecosystems and historic events), they

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::3a1035b0d83fe021907b2a265d932b93
https://doi.org/10.1108/qmr-07-2018-0077

The interaction between reputation and information search: Evidence of information avoidance and confirmation bias

Autor: Jeanne Lallement, Sylvain Dejean, Carole Martinez, Florence Euzéby

Publikováno v: Journal of Retailing and Consumer Services
Journal of Retailing and Consumer Services, Elsevier, 2020, 53, pp.101787. ⟨10.1016/j.jretconser.2019.03.014⟩
Journal of Retailing and Consumer Services, Elsevier, 2019, ⟨10.1016/j.jretconser.2019.03.014⟩
Journal of Retailing and Consumer Services, Elsevier, In press, ⟨10.1016/j.jretconser.2019.03.014⟩
Journal of Retailing and Consumer Services, 2020, 53, pp.101787. ⟨10.1016/j.jretconser.2019.03.014⟩

International audience; This paper investigates how the valence of reputation affects the information search, and how the outcome of the search can result in a reevaluation of reputation. The protocol uses a digital version of the Information Display

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::d7d349f64ffeee01e51667a8e7b0a2ed
https://hal-univ-rochelle.archives-ouvertes.fr/hal-02095715

Le processus de révision de RAM : une étude longitudinale

Autor: Alian Jolibert, Florence Euzéby

Publikováno v: Recherche et Applications en Marketing (French Edition)
Recherche et Applications en Marketing (French Edition), SAGE Publications, 1998, 13 (2), pp.1-7. ⟨10.1177/076737019801300201⟩

International audience; Cet article étudie le processus de révision de Recherche et Applications en Marketing sur trois périodes (1990-1991; 1993-1994; 1995-1996). Il analyse l'évolution du flux d'articles soumis, du processus de sélection, du t

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::c2ae6423e5d67612ffbd82d6f081e957
https://doi.org/10.1177/076737019801300201

Spectacle vivant et internet : Exister en ligne pour accroître la fréquentation en salle

Autor: Florence Euzéby, Carole Martinez

Publikováno v: Décisions Marketing
Décisions Marketing, Association Française du Marketing, 2012
Décisions Marketing, Association Française du Marketing, 2012, pp.59-71. ⟨10.7193/DM.066.59.71⟩

Internet as an opportunity to help performing arts’ theaters to construct their publics is questioned here. The analysis of 12 individual interviews, realized with theaters’ managers, and the observation of 113 theaters’ websites highlight the

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::727061d181630ff1c3a6e00b56630eec
https://hal.archives-ouvertes.fr/hal-02052078/document