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pro vyhledávání: '"Flavia-Andreea Herle"'
Publikováno v:
Behavioral Sciences, Vol 12, Iss 11, p 411 (2022)
The present study’s objective is to investigate the influence of active and passive social media brand page engagement on eWOM, via self-brand connection. To accomplish this objective, an online survey was conducted among a sample of Facebook users
Externí odkaz:
https://doaj.org/article/442f24a40fb64224b72b5a5497301625
Autor:
Flavia Andreea Herle
Publikováno v:
Marketing – from Information to Decision Journal. 1:14-26
Tourism is an extremely complex field and in order to understand its complexity, none of its components should be left aside. That's why, as many other researchers have done before, the present paper aims to analyze the central element of the entire
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::51ed4235331631f6a70bd44528ddefd9
https://doi.org/10.2478/midj-2018-0007
https://doi.org/10.2478/midj-2018-0007