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Autor:
Batt, Verena, Fischenbeck, Finja, Schäfer, Adrienne, von dem Berge, Karina, Zimmermann, Anja, Windler, Katharina
In this study, we examine the influence of CSR advertisements by companies with different business models on perceived corporate credibility. We compare the business models of social enterprises and for-profit firms. We assume that for-profit firms'
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::63c8051f95946ffab7d650010ab76ed4
