Zobrazeno 1 - 1
of 1
pro vyhledávání: '"Firm saize"'
Autor:
Lola C. Duque, Eline L. E. De Vries
Publikováno v:
e-Archivo. Repositorio Institucional de la Universidad Carlos III de Madrid
instname
instname
Cause-Marketing (CM) has gained momentum in recent years, both in marketing research and practice. However, while CM aims to influence consumers on an emotional or affective level, research into the emotional and affective response to CM campaigns is
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::d1c71d08d66c0a8d771c8c92d6abbae1
https://doi.org/10.1016/j.jretai.2018.08.002
https://doi.org/10.1016/j.jretai.2018.08.002
