Zobrazeno 1 - 10
of 36
pro vyhledávání: '"Fiona Ellis-Chadwick"'
Autor:
Elizabeth Daniel, Fiona Ellis-Chadwick
Publikováno v:
International Journal of Entrepreneurial Behavior & Research, 2016, Vol. 22, Issue 3, pp. 436-457.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IJEBR-01-2015-0015
Autor:
Marcus Enoch, Fredrik Monsuur, Garyfalia Palaiologou, Mohammed A Quddus, Fiona Ellis-Chadwick, Craig Morton, Rod Rayner
Publikováno v:
Environment and Planning B: Urban Analytics and City Science. 49:1091-1111
Town centres in the economically developed world have struggled in recent years to attract sufficient visitors to remain economically sustainable. However, decline has not been uniform, and there is considerable variation in how different town centre
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::d2ad3c4e9a9c8ace0c88ec3508808194
https://doi.org/10.1177/23998083211048497
https://doi.org/10.1177/23998083211048497
Publikováno v:
International Journal of Retail & Distribution Management. 49:1198-1212
PurposeThe purpose of this study is to explore the role played by digital channel integration in the town-centre shopping experience. It also explores how customers perceive the role of digital in the town-centres shopping journeys, improves shopping
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5098924d16e9583fad4e037613599ac0
https://doi.org/10.1108/ijrdm-05-2020-0178
https://doi.org/10.1108/ijrdm-05-2020-0178
Publikováno v:
Pearson, 7, 2020, 2326002547
HAL
HAL
International audience; Cet ouvrage est un guide complet présentant et analysant les concepts, les techniques et les meilleures pratiques qui jalonnent le processus de marketing digital. Il aidera les étudiants et professionnels à appréhender les
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::cf7abac47feb4c60a5d2fdc9e74b9593
https://hal.archives-ouvertes.fr/hal-02927026
https://hal.archives-ouvertes.fr/hal-02927026
Autor:
Dave Chaffey, Fiona Ellis-Chadwick
Discover more about effective Digital Marketing strategies and practices, and expand your knowledge of the field, learning from the success stories of some of the biggest brands. Digital Marketing, 8th edition is a market-leading text, providing you
Publikováno v:
Journal of Retailing and Consumer Services. 64:102772
Patronage in town centres has been fluctuating over the past few years, indicating that consumers are buying elsewhere in pursuit of better and more fulfilling shopping experiences. This is concerning as patronage is considered an indicator of high s
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::14b3efab846ee8e26d9a8b4d73da7c33
https://doi.org/10.1016/j.jretconser.2021.102772
https://doi.org/10.1016/j.jretconser.2021.102772
Publikováno v:
Online Information Review. 41:954-968
Purpose Due to the fact that user-generated content (UGC) and online brand communities (OBCs) are gaining popularity, the purpose of this paper is to identify the type of UGC that has a real effect on product success, in terms of the number of owners
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6ee3e6eb68ee644ba6185611bf4a6313
https://doi.org/10.1108/oir-08-2016-0229
https://doi.org/10.1108/oir-08-2016-0229
Autor:
Dave Chaffey, Fiona Ellis-Chadwick
Digital Marketing provides the most comprehensive guide to all aspects of using the Internet, digital media and marketing technology to achieve the goals of integrated multichannel marketing. This streamlined edition provides comprehensive, practica
Autor:
Fiona Ellis-Chadwick
Publikováno v:
The Routledge Companion to the History of Retailing ISBN: 9781315560854
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6d58933e0cf2f16b2226b5c2100e60f6
https://doi.org/10.4324/9781315560854-5
https://doi.org/10.4324/9781315560854-5