Zobrazeno 1 - 10
of 81
pro vyhledávání: '"Finola Kerrigan"'
Autor:
Ana Isabel Canhoto, Dirk vom Lehn, Finola Kerrigan, Cagri Yalkin, Marc Braun, Nicola Steinmetz
Publikováno v:
Cogent Business & Management, Vol 2, Iss 1 (2015)
Social media content can spread quickly, particularly that generated by users themselves. This is a problem for businesses as user-generated content (UGC) often portrays brands negatively and, when mishandled, may turn into a crisis. This paper prese
Externí odkaz:
https://doaj.org/article/52016310ab074975be4521d7c0cc6e04
Publikováno v:
Marketing Theory. 23:249-265
Brand extensions strategies are aimed at extracting further value from an existing brand. The brand family metaphor, which has resonated with marketing scholars and practitioners for decades, has promulgated the use of analogies such as parents, sibl
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b54b6d16a48aad2e37aba8cb2576e847
https://doi.org/10.1177/14705931221116404
https://doi.org/10.1177/14705931221116404
Autor:
Chloe Preece, Finola Kerrigan
Publikováno v:
Marketing the Arts ISBN: 9781003021766
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6dfe37382d55c605f2d4c96918ef6156
https://doi.org/10.4324/9781003021766-1
https://doi.org/10.4324/9781003021766-1
Autor:
Finola Kerrigan, Stephen Brown
Publikováno v:
Marketing Theory. 20:147-150
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::83b7f6bf555f45361b77a2ee3622640c
https://doi.org/10.1177/1470593119897773
https://doi.org/10.1177/1470593119897773
Publikováno v:
The Routledge Companion to Media Industries ISBN: 9780429275340
The contemporary audiovisual media environment resides within a continuously changing, complex, and dynamic world. Shifting trends such as technological advancements and fragmented media consumption have forced audiovisual producers to embrace novel
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7bc7ef97f13c6aa11b74ea3e75b3b0a1
https://doi.org/10.4324/9780429275340-37
https://doi.org/10.4324/9780429275340-37
Autor:
Stephen Brown, Finola Kerrigan
Publikováno v:
Journal of Customer Behaviour. 18:257-262
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::51ee4f3f61bdc9d9e7b257ec3aa91471
https://doi.org/10.1362/147539219x15774563471810
https://doi.org/10.1362/147539219x15774563471810
Publikováno v:
Journal of Business Ethics. 165:735-751
Existing debates on business ethics under-represent consumers’ perspectives. In order to progress understanding of ethical judgement in the marketplace, we unpack the interconnections between consumer ethical judgment, consent and context. We addre
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::bde391f34456e2f129dc5cf993cc565a
https://doi.org/10.1007/s10551-018-4092-y
https://doi.org/10.1007/s10551-018-4092-y
Autor:
Chloe Preece, Finola Kerrigan
In this chapter, we focus on the three examples of ‘destructive’ art by contemporary artists Ai Weiwei, Michael Landy and Banksy to unpack issues of dematerialisation. By adopting the lens of object-oriented ontology, we reveal the hidden agency
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::dd89eac7c5e8b73e823131bcaaa5ab57
https://doi.org/10.1108/978-1-78973-515-420211005
https://doi.org/10.1108/978-1-78973-515-420211005
Autor:
Finola Kerrigan, Mikkel Draebye
Publikováno v:
Managing the Cultural Business ISBN: 9781003022459
Managing the Cultural Business
Managing the Cultural Business
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::eb941aca1ebd3de6f36eec542527a1d4
https://doi.org/10.4324/9781003022459-3
https://doi.org/10.4324/9781003022459-3