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pro vyhledávání: '"Finlay, Jesse"'
Autor:
Finlay, Jesse
This research analyzes the relationship between company performance and image and whether it has an impact on loyalty. Using a quasi-experimental model based on established research in consumer attitude formation and brand relationship marketing, the
Externí odkaz:
http://hdl.handle.net/1993/4964
Publikováno v:
International Journal of Bank Marketing, 2018, Vol. 36, Issue 4, pp. 744-763.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IJBM-06-2017-0118
