Zobrazeno 1 - 5
of 5
pro vyhledávání: '"Fine F. Leung"'
Publikováno v:
Journal of Marketing. 86:93-115
Influencer marketing initiatives require firms to select and incentivize online influencers to engage their followers on social media in an attempt to promote the firms’ offerings. However, limited research considers the costs of influencer marketi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::601a34dfee6dc124d0d98007817b6716
https://doi.org/10.1177/00222429221102889
https://doi.org/10.1177/00222429221102889
Publikováno v:
Journal of the Academy of Marketing Science. 50:226-251
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c868767820e404546be4ff229fb11c81
https://doi.org/10.1007/s11747-021-00829-4
https://doi.org/10.1007/s11747-021-00829-4
Publikováno v:
Journal of Marketing. 84:106-121
Firms often attribute their service employees’ competent performance to either dedicated effort or natural talent. However, it is unclear how such practices affect customer evaluations of service employees and customer outcomes. Moreover, prior wor
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::b47280b1ca8f3435ef79a5ea0fcfce2b
https://doi.org/10.1177/0022242920902722
https://doi.org/10.1177/0022242920902722
Publikováno v:
Journal of International Marketing. 28:59-80
Efforts to engage customers in cocreating new products have garnered much research attention from studies documenting customer cocreation’s (CC’s) positive impact on firm innovation and performance. Less research, however, has counterbalanced the
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::33d89ef4813338456031fdb78054d15d
https://doi.org/10.1177/1069031x19890345
https://doi.org/10.1177/1069031x19890345
Publikováno v:
International Journal of Electronic Commerce Studies. 6:87-98
In our increasingly digital era, Internet advertising efforts continue to expand with a strong ability to efficiently target, behaviorally profile, and interactively engage consumers. This trend is a challenge to conventional advertising efforts and
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::de4e4ff88ea0eae01592839e412d915f
https://doi.org/10.7903/ijecs.1397
https://doi.org/10.7903/ijecs.1397