Zobrazeno 1 - 3
of 3
pro vyhledávání: '"Fernando Sacic Carneiro-Leão"'
Publikováno v:
REGE Revista de Gestão, Vol 31, Iss 3, Pp 275-290 (2024)
Purpose – Sports leagues have stood out in the entertainment industry due to their great economic value and cultural impact. This is the case of the American sports leagues, with emphasis on the National Basketball Association (NBA), whose largest
Externí odkaz:
https://doaj.org/article/0c658c95bb4b4126a66f18227c95e0a0
Publikováno v:
Revista Gestão Organizacional. 15:233-255
Objetivo: A presente pesquisa busca compreender como as práticas prossumeristas dos fãs brasileiros da Major League Baseball (MLB) em redes sociais caracteriza a configuração de seu brandom no país. Método: O método adotado foi a netnografia,
Publikováno v:
Revista de Gestão.
PurposeSports leagues have stood out in the entertainment industry due to their great economic value and cultural impact. This is the case of the American sports leagues, with emphasis on the National Basketball Association (NBA), whose largest Latin