Zobrazeno 1 - 10
of 35
pro vyhledávání: '"Fernando Fastoso"'
Publikováno v:
Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs ISBN: 9783031246869
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a67a3337c5e53207973e3e0f7bcff4c0
https://doi.org/10.1007/978-3-031-24687-6_35
https://doi.org/10.1007/978-3-031-24687-6_35
Autor:
Vicki R. Lane, Fernando Fastoso
Publikováno v:
International Marketing Review, 2016, Vol. 33, Issue 2, pp. 298-318.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IMR-12-2011-0270
Publikováno v:
Marketing ZFP. 44:60-78
Owing to their premium prices, luxury brands carry considerable financial risk for consumers. Drawing from evolutionary research, we theorize that exposure to eroticism in luxury advertising enhances consumers’ willingness to take financial risks a
Publikováno v:
Journal of Business Research. 133:365-375
We build on the limited research on selfie editing by studying novel drivers and consequences of it. We study the psychological self-conscious drivers self-esteem, body comparison with peers and models/celebrities, and cybervictimization. We also stu
Publikováno v:
Journal of International Marketing. 29:77-94
Extensive research has investigated how perceived brand globalness (PBG) and perceived brand localness (PBL) affect brand. In this systematic literature review, the authors organize and synthesize the literature on PBG and PBL by analyzing 95 article
Publikováno v:
Journal of Business Research. 121:429-437
This study investigates how materialism and cosmopolitanism affect emotional brand attachment, a key driver of consumer brand equity. Further, it sheds light onto the contingent role of ideal self-congruity and perceived brand globalness in such rela
Publikováno v:
Brand Evolution ISBN: 9783658359157
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8b781d97b7b995ada0590cc81fe39a00
https://doi.org/10.1007/978-3-658-35916-4_1
https://doi.org/10.1007/978-3-658-35916-4_1
Publikováno v:
Psychology & Marketing. 37:418-427
Publikováno v:
Journal of Business Research. 103:293-300
Despite a substantial body of self-congruity (SC) research (cf. Aguirre-Rodriguez, Bosnjak, & Sirgy, 2012) two important questions remain open: First, does the SC effect apply beyond Western countries. Second, does individual level culture moderate t