Výsledky vyhledávání - "Fernanda Polli Leite"

Influencers' intimate self-disclosure and its impact on consumers' self-brand connections: scale development, validation, and application

Autor: Fernanda Polli Leite, Paulo de Paula Baptista

Publikováno v: Journal of Research in Interactive Marketing. 16:420-437

PurposeThis study develops and validates a scale to measure social media influencers' intimate self-disclosure (SMIs' ISD), by accessing consumer perceptions of the intimacy levels of SMIs' self-disclosure. The authors further evaluate the extent to

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::4e831198a89d6559b3bbd5735720850e
https://doi.org/10.1108/jrim-05-2020-0111

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The effects of social media influencers’ self-disclosure on behavioral intentions: The role of source credibility, parasocial relationships, and brand trust

Autor: Fernanda Polli Leite, Paulo de Paula Baptista

Publikováno v: Journal of Marketing Theory and Practice. 30:295-311

We investigate the effects of social media influencers’ (SMIs) intimate self-disclosure (ISD) on consumers’ intent to purchase products from an endorsed brand through the underlying mechanisms of s...

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::d21b0c69d54438a95864c7974f8efea9
https://doi.org/10.1080/10696679.2021.1935275

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Oops, I've overshared! When social media influencers' self-disclosure damage perceptions of source credibility

Autor: Paulo De Paula Baptista, Fernanda Polli Leite, Nicolas Pontes

Publikováno v: Computers in Human Behavior. 133:107274

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::83df42776d6672b8ab89225d0d0a46d2
https://doi.org/10.1016/j.chb.2022.107274

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