'Why caipirinha?'- the online via chat laddering technique CAN answer

Autor: Fernanda Nedwed-Machado, Marta Olivia Rovedder de Oliveira, Denise Avancini Alves, Bruno Bordeaux-Rego, Luiz Antonio Slongo

Publikováno v: BAR-Brazilian Administration Review, Volume: 8, Issue: 2, Pages: 150-167, Published: JUN 2011
Repositório Institucional da UFRGS
Universidade Federal do Rio Grande do Sul (UFRGS)
instacron:UFRGS
BASE-Bielefeld Academic Search Engine
BAR: Brazilian Administration Review, Vol 8, Iss 2, Pp 150-167 (2011)
BAR-Brazilian Administration Review v.8 n.2 2011
BAR-Brazilian Administration Review
Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD)
instacron:ANPAD

As customers are becoming increasingly connected to the internet, this means that they are available for online interviews, thus opening up a space for investigating research methods, especially qualitative research, in an attempt to identify how to

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::8e93e8d151dc5abdd84172a52c648b7c
http://www.scielo.br/scielo.php?script=sci_arttext&pid=S1807-76922011000200003&lng=en&tlng=en