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pro vyhledávání: '"Fernández, B. (Beatriz)"'
It has been traditionally estimated that children begin to understand the persuasive intent of advertising at about the age of 8 which is when they acquire the skills of adult consumers. The ability to identify and interpret the persuasive content th
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______1111::c72a8e6e789c5a5bd9d04dd990fba91a
https://hdl.handle.net/10171/63298
https://hdl.handle.net/10171/63298
Social ads, along with apps, display and geolocation are the most used actions in the context of mobile marketing. Adolescents are also identified as the main target audience for mobile marketing because they are very active users, they have a sound
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______1111::fa847ddb00443b583fdf334e64b95ab1
https://hdl.handle.net/10171/63932
https://hdl.handle.net/10171/63932
Advertising on the web has taken new forms (Malin, 2011; Susarla, Oh & Tan, 2012). In this context, videos which appear playful but which have an advertising objective, have positioned themselves as the new trend (Craig & Duncan, 2017; Marsh, 2015) a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______1111::6f6573642391c06f438eaacf3b97edb9
https://hdl.handle.net/10171/57848
https://hdl.handle.net/10171/57848
Publikováno v:
Revista de la Facultad de Medicina de la UNAM; mar/apr2008, Vol. 51 Issue 2, p52-55, 4p, 1 Black and White Photograph, 2 Charts, 1 Graph
