Application of Long Tail Theory in Digital Bookstores

Autor: Ferdowsizadeh, Sara, Noruzi, Alireza, Ghanbarzadeh, Mitra, Zadnajaf, Kimia

Publikováno v: Ferdowsizadeh, Sara and Noruzi, Alireza and Ghanbarzadeh, Mitra and Zadnajaf, Kimia Application of Long Tail Theory in Digital Bookstores. Library and Information Sciences, 2024, vol. 27, n. 2, pp. 109-138. [Journal article (Paginated)]

This research explores the applicability of the long-tail theory within the context of electronic bookstores, using the Taaghche bookstore (Taaghche.com) as the main study case. The long-tail theory posits that cultural products, especially books wit

Externí odkaz: http://eprints.rclis.org/45967/