Zobrazeno 1 - 10
of 124
pro vyhledávání: '"Fennell, Geraldine"'
Modeling Variation in Brand Preference: The Roles of Objective Environment and Motivating Conditions
Publikováno v:
Marketing Science, 2002 Jan 01. 21(1), 14-31.
Externí odkaz:
https://www.jstor.org/stable/1558055
Autor:
Fennell, Geraldine1
Publikováno v:
Journal of Advertising Research. Jun75, Vol. 15 Issue 3, p23-28. 6p. 1 Black and White Photograph.
Autor:
Fennell, Geraldine1
Publikováno v:
Journal of Marketing. Apr1978, Vol. 42 Issue 2, p38-47. 10p. 1 Diagram, 3 Charts.
Autor:
Allenby, Greg, Fennell, Geraldine, Huber, Joel, Eagle, Thomas, Gilbride, Tim, Horsky, Dan, Kim, Jaehwan, Lenk, Peter, Johnson, Rich, Ofek, Elie, Orme, Bryan, Otter, Thomas, Walker, Joan
Publikováno v:
Marketing Letters, 2005 Dec 01. 16(3/4), 197-208.
Externí odkaz:
https://www.jstor.org/stable/40239887
Autor:
Allenby, Greg, Fennell, Geraldine, Bemmaor, Albert, Bhargava, Vijay, Christen, Francois, Dawley, Jackie, Dickson, Peter, Edwards, Yancy, Garratt, Mark, Ginter, Jim, Sawyer, Alan, Staelin, Rick, Yang, Sha
Publikováno v:
Marketing Letters, 2002 Aug 01. 13(3), 233-243.
Externí odkaz:
https://www.jstor.org/stable/40216637
Autor:
Saegert, Joel1 (AUTHOR), Fennell, Geraldine (AUTHOR)
Publikováno v:
Advances in Consumer Research. 1991, Vol. 18 Issue 1, p262-270. 9p.
Autor:
Fennell, Geraldine fenl@onetel.com, Allenby, Greg M.1 Allenby.1@osu.edu
Publikováno v:
Marketing Research. Winter2004, Vol. 16 Issue 4, p28-34. 7p. 1 Illustration, 1 Chart.
Autor:
Fennell, Geraldine1 fenl@onetel.com, Allenby, Greg M.2 allenby.l@osu.edu
Publikováno v:
Marketing Research. Summer2003, Vol. 15 Issue 2, p32-37. 6p. 1 Color Photograph.
Autor:
Fennell, Geraldine1 fenl@ntlworld.com, Allenby, Greg M.2 allenby.1@osu.edu
Publikováno v:
Marketing Research. Spring2002, Vol. 14 Issue 1, p14-18. 5p. 1 Black and White Photograph, 1 Diagram.
Autor:
Fennell, Geraldine fenl@onetel.com, Allenby, Greg1 allenby.1@osu.edu, Yang, Sha2 shayang@stern.nyu.edu, Edwards, Yancy3 edwardsy@lerner.udel.edu
Publikováno v:
Quantitative Marketing & Economics. Jun2003, Vol. 1 Issue 2, p223-244. 22p.