Using the theory of planned behaviour to understand brand love

Autor: Hegner, Sabrina M., Fenko, Anna, Teravest, Annemiek

Publikováno v: Journal of Product & Brand Management, 2017, Vol. 26, Issue 1, pp. 26-41.

Externí odkaz: http://www.emeraldinsight.com/doi/10.1108/JPBM-06-2016-1215

Communication in Times of Crisis

Autor: Dubey, Shreya, Ischen, Carolin, Alblas, Monique C., Liebers, Nicole, Vos, Anne L., Van Berlo, Zeph M. C., Breves, Priska, Feenstra, Hans, Welten, Stephanie, Loman, Jeroen, Lehmann, Birthe, Smit, Edith G., Fenko, Anna, Pajor-Franssen, Emília, Meijers, Marijn H. C., Van Reijmersdal, Eva

Empowerment deals with having a feeling of choice/control in changing situations by having tools to deal with the situation, so to not have the idea that one is vulnerable without controlling it. Empowerment is a widely used concept with variations i

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::c49346e59da8757f17a53866b2665e15

Looking hot or feeling hot: What determines the product experience of warmth?

Autor: Fenko, Anna, Schifferstein, Hendrik N.J., Hekkert, Paul

Publikováno v: In Materials and Design 2010 31(3):1325-1331

The Influence of Sensory Product Properties on Affective and Symbolic Product Experience

Autor: Fenko, Anna, Schifferstein, Hendrik N. J.

Creating pleasurable products requires understanding of the influence of sensory product properties on affective user experience and symbolic meaning of products. This paper gives an overview of a series of studies, in which we investigated the impac

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::b783cca32487d961507e09ec19f8fc11

Consumer-Driven Product Design

Autor: Fenko, Anna, van Rompay, Thomas J.L., Ares, Gaston, Varela, Paula

Publikováno v: Methods in consumer research, 427-462
STARTPAGE=427;ENDPAGE=462;TITLE=Methods in consumer research
Methods in Consumer Research, Volume 2: Alternative Approaches and Special Applications, 427-462
STARTPAGE=427;ENDPAGE=462;TITLE=Methods in Consumer Research, Volume 2
Fenko, A B 2018, Consumer-Driven Product Design . in Methods in consumer research . Woodhead Publishing Series in Food Science, Technology and Nutrition, Woodhead Publishing, pp. 427-462 .

Both consumer researchers and product designers recognize the importance of good design for the success of products and brands. Consumer researchers are focused on understanding consumer responses to product design. Designers try to adjust products t

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::068b179f911e0198ac75a24db9d53bf5
https://hdl.handle.net/1871.1/2d59a507-16c7-400b-9097-9c64c7d9df3d