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Merging emotional value into products has become an essential strategy for increasing a product’s competitive edge in the consumer market. Indeed, this approach instills emotional value into products, to satisfy human emotional needs. Combined with
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https://explore.openaire.eu/search/publication?articleId=doi_dedup___::29ff5a4860d9efb7827b97505912bb7c
Autor:
Fenech, Oliver C., Borg, Jonathan C.
Recent years have seen ‘designing for emotions’ (DFe) as a new emerging field in product design. Such a design approach can provide companies with a much desired competitive edge if adopted successfully. Research work is today attempting to overc
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::34fa290dff3a5c26c69756ca00ebff5f