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A qualitative approach to unravel young children's advertising literacy for YouTube advertising: in-depth interviews with children and their parents

Autor: Femke Loose, Liselot Hudders, Steffi De Jans, Ini Vanwesenbeeck

Publikováno v: Young Consumers, 24(1), 74-94. Emerald Group Publishing Ltd.
YOUNG CONSUMERS

Purpose This study aims to examine young children’s (ages 4 to 7) knowledge and skills (i.e. their advertising literacy) for television (TV) commercials, YouTube pre-roll ads and influencer marketing. Furthermore, this study explores how parental p

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::d1b0e073da795dadedcbb4d953ecd16a
https://research.tilburguniversity.edu/en/publications/9295f51f-d541-44df-aee5-6b705705b7c6

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Preschoolers and advertising : a systematic literature review and future research agenda on the effects of advertising on preschool children

Autor: Femke Loose, Liselot Hudders, Ini Vanwesenbeeck, Steffi De Jans

Publikováno v: JOURNAL OF ADVERTISING

Preschool children’s (ages three to five) advertising exposure is expected to increase over the coming years, mainly due to their changed media use. This increasing exposure might be problematic as research has shown a correlation with unfavorable

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::37c4dc01d547394ce7013f29f0829bf0
https://biblio.ugent.be/publication/8748749/file/8752318

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