Zobrazeno 1 - 10
of 10
pro vyhledávání: '"Fei L. Weisstein"'
Publikováno v:
International Journal of Consumer Studies. 46:182-199
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::787c6eff5c1fde64f06bff25dc1bfa2e
https://doi.org/10.1111/ijcs.12663
https://doi.org/10.1111/ijcs.12663
Publikováno v:
Journal of Marketing Channels. 26:43-59
Marketing channels have faced rapid structural and functional transformations during the last few decades. While a large body of research has been devoted to understanding the supply-side aspects o...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::342658c15248121314fc6fb9ba2f6378
https://doi.org/10.1080/1046669x.2019.1657736
https://doi.org/10.1080/1046669x.2019.1657736
Publikováno v:
Journal of Retailing and Consumer Services. 50:170-178
This research aims to investigate the effectiveness of the adoption of external reference price (ERP) in influencing consumers' pay-what-you-want (PWYW) final payments across different product types. Results from two experiments show the effectivenes
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d705d775d65b89cddca76665a53ca7be
https://doi.org/10.1016/j.jretconser.2019.05.017
https://doi.org/10.1016/j.jretconser.2019.05.017
Autor:
Peter Andersen, Fei L. Weisstein
Publikováno v:
Journal of Consumer Affairs. 53:355-381
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::47f3cb309de05c2e53837761be60b5bd
https://doi.org/10.1111/joca.12192
https://doi.org/10.1111/joca.12192
Publikováno v:
Journal of Retailing and Consumer Services. 39:201-207
Extensive literature has studied the impact of positive online reviews on consumers’ purchase decisions. Research on the role of negative reviews in consumer price perception is heavily under-investigated. This study examines effects of negative re
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d21c4d4633eeb0c345649976b84ad5a2
https://doi.org/10.1016/j.jretconser.2017.08.015
https://doi.org/10.1016/j.jretconser.2017.08.015
Autor:
Lei Song, Shan Feng, Srinivasan Swaminathan, Rolph E. Anderson, Gavin Wu, Kang (Frank) Tan, Fei L. Weisstein
Publikováno v:
Journal of Marketing Channels. 23:217-229
Prior research has shown that after receiving online services of varying quality, customer expectations are either positively disconfirmed (i.e., services exceed customer expectations) or negatively disconfirmed (i.e., services fall short of customer
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3eba34138fdacb3ed089e80af69d152b
https://doi.org/10.1080/1046669x.2016.1224305
https://doi.org/10.1080/1046669x.2016.1224305
Originality/value To the best of our knowledge, research with an explicit focus on the meaning of price for adult consumers is rare. By providing deeper insights into what price truly means to consumers, this study contributes to a more comprehensive
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a80e4cef086c7c60d4770bee8d976b7a
https://doi.org/10.1108/s1548-643520170000014011
https://doi.org/10.1108/s1548-643520170000014011
Publikováno v:
Journal of Product & Brand Management. 23:230-239
Purpose – This paper aims to examine the effect of price promotion presentation formats on consumers’ green purchase intentions across various levels of greenness. Despite the increasing awareness of environmental issues and green products among
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f8f482b2bcd987f69966b76720bdc69f
https://doi.org/10.1108/jpbm-06-2013-0324
https://doi.org/10.1108/jpbm-06-2013-0324
Publikováno v:
Journal of the Academy of Marketing Science. 41:501-514
The viability of online dynamic pricing, or differential pricing for the same product from the same seller, is still debatable given the contradictory findings reported in both modeling and behavioral price research. This paper examines tactical ways
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::cc4de94b28633899fcd171fc4a223fb2
https://doi.org/10.1007/s11747-013-0330-0
https://doi.org/10.1007/s11747-013-0330-0
Publikováno v:
Communications of the ACM. 53:137-141
Introduction It is commonly acknowledged that success in IT projects is difficult to achieve. A recent industry survey observed that only 34% of IT projects were considered successful. Of the several potential factors contributing to this hard-to-ach
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::dfb2c89800b0d7c1d25ef7efea4a4879
https://doi.org/10.1145/1666420.1666455
https://doi.org/10.1145/1666420.1666455