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pro vyhledávání: '"Fayrene Chieng"'
Publikováno v:
Journal of Product & Brand Management. 31:870-885
Purpose This paper aims to examine the differences in the process by which three types of self-congruity (actual, ideal and social) interact with the need for uniqueness (NFU) to influence brand loyalty via brand experience and brand attachment. Desi
Autor:
Fayrene Chieng
Changing consumer values and beliefs, particularly among Millennials, who have been identified as the most influential consumer group for luxury brands, has resulted in increased responsibility for sustainability. Furthermore, as the sharing economy
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::921a9b6ae29bf09c35575ac3cad70290
https://doi.org/10.4018/978-1-7998-9590-9.ch012
https://doi.org/10.4018/978-1-7998-9590-9.ch012
Publikováno v:
Journal of General Management. :030630702211496
This study constructs a family director board governance index (FBGI) and examines its impact on the firm performance. This motivation is prompted by the literature and theoretical gaps. Despite the pervasiveness of family firms around the world and
Publikováno v:
International Journal of Innovation and Learning. 1:1
Autor:
Chai Goi, Fayrene Chieng
Publikováno v:
Journal of Marketing Research and Case Studies. :1-10
Although Malaysian market is deluged with value-for-money Malaysian brands since decades ago, not all the Malaysian brand achieved national recognition. The objective of this research is to develop a valid and reliable model of Malaysian brand equity