Zobrazeno 1 - 10
of 41
pro vyhledávání: '"Fauziah Sh. Ahmad"'
Publikováno v:
International Review of Management and Marketing, Vol 6, Iss 3, Pp 467-475 (2016)
Major universities have expanded overseas by establishing international branch campuses (IBCs) since the mid-1990s. Many campuses have only been in operation for a decade. Hence, engagement of students is valuable to assist in the design, development
Externí odkaz:
https://doaj.org/article/b62789e7e5924a5eb5d2fadb9e54fb6d
Publikováno v:
International Journal of Business and Society. 24:343-361
A brand is the promise of value and is imperative in all aspects of the industry. Retaining existing customers and attracting new customers has always been the challenge faced by service-based industries, which include private healthcare, primarily i
Publikováno v:
International Journal of Ethics and Systems. 38:68-90
Purpose The purpose of this study is to examine the effect of green trust (GT), environmental quality awareness (EQA), green self-efficacy (GSE) and environmental attitude (EA) towards green purchase behaviour (GPB). The mediating effect of EA is als
Publikováno v:
Journal of Islamic Marketing. 13:2582-2610
Purpose The purpose of this paper is to evaluate Indonesian Muslim millennials’ decision-making process in purchasing halal food by introducing knowledge variable into the theory of planned behavior framework and education level (EL; i.e. low vs hi
Publikováno v:
Journal of Islamic Marketing.
Purpose During the past two decades, a tremendous increase in the trend of purchasing and consuming halal food has been witnessed both among Muslims and non-Muslims. However, the research on halal food is still inchoate and needs further exploration.
Publikováno v:
Journal of Islamic Marketing. 12:1405-1424
Purpose The purpose of this paper is to introduce the variable of halal food knowledge (HFK) into the theory of planned behavior framework to investigate Malaysian non-Muslim consumers’ decision-making process in purchasing halal food. Design/metho
Autor:
Kholod Khalid Aggad, Fauziah Sh Ahmad
Publikováno v:
International Journal of Academic Research in Business and Social Sciences. 11
Publikováno v:
2021 International Conference on Data Analytics for Business and Industry (ICDABI).
Autor:
Fauziah Sh. Ahmad, Khaled Al-Azemi
Publikováno v:
Management and Economics Research Journal (2021)
Nation Branding is imperative as nations compete in inviting inward investment, strengthening images, attracting talents, winning export markets, and garnering the trust of the population towards the ruling government. This study integrates the Resou
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::b4f0d8117a036097490e0f073d424624
https://merj.scholasticahq.com/article/27039-nation-branding-resources-management-and-performance
https://merj.scholasticahq.com/article/27039-nation-branding-resources-management-and-performance