Zobrazeno 1 - 5
of 5
pro vyhledávání: '"Faustino Kufakunesu"'
Publikováno v:
International Journal of Scientific Research and Management. 6
The purpose of the study was to expose the reality about customer loyalty in developing countries using a case of Bindura fast-food industry. Customer loyalty is a very popular subject in the field of marketing. The majority of researches on customer
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0b90edc37ed505dad4101f57688915ca
https://doi.org/10.18535/ijsrm/v6i4.em07
https://doi.org/10.18535/ijsrm/v6i4.em07
Autor:
Tapiwa Takundwa, Faustino Kufakunesu
Publikováno v:
Eastern Africa Social Science Research Review; Vol 33, No 2 (2017); 15-27
This paper delves into the impact of brand equity on customer store selection in the fast foods industry of Bindura in Zimbabwe. The association between brand equity elements (awareness, loyalty, image and associations) and customer store selection w
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::e9b1ebd7cebbbb9cd546eddb646a84de
https://www.ajol.info/index.php/eassrr/article/view/160128
https://www.ajol.info/index.php/eassrr/article/view/160128