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pro vyhledávání: '"Farzaneh Soleimani Zoghi"'
Publikováno v:
Pressacademia. 4:143-151
Purpose - The aim of this study is to determine the relationship between eWOM credibility, which consisted of expertness, trustworthiness, objectivity and homophily, and perceived customer risk during the purchase process. Moreover, in order to get a
Autor:
Farzaneh Soleimani Zoghi
Publikováno v:
International Journal of Trade, Economics and Finance. 8:123-127