STRATEGI PEMASARAN BUAH MELON HIDROPONIK (Studi Kasus Di Rasidin Veggies House, Kecamatan Patrang, Kabupaten Jember)

Autor: Farras Zalikhah Zahra, Muh. Taufiek Heryansah, Mulia Annisa Rahma, Ratih Apri Utami

Publikováno v: Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis; Vol 9, No 1 (2023): Januari 2023; 1245-1255

This study aims to 1) explain the melon cultivation in Rasidin Vegies House, 2) identify the marketing mix strategy in Rasidin Vegies House, 3) analyze the marketing strategy using SWOT framework. The method used to determine the research location is

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::b4e0b2aed9bda63dd182d5ed63683be2
https://jurnal.unigal.ac.id/index.php/mimbaragribisnis/article/view/9424