Zobrazeno 1 - 10
of 10
pro vyhledávání: '"Farrah Zeba"'
Publikováno v:
Journal of Foodservice Business Research. :1-28
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::fc9ce75f8aef8751838883f7cfd4b42d
https://doi.org/10.1080/15378020.2022.2131979
https://doi.org/10.1080/15378020.2022.2131979
Autor:
Musarrat Shaheen, Farrah Zeba
Publikováno v:
Artificial Intelligence and Machine Learning in Business Management ISBN: 9781003125129
Artificial Intelligence and Machine Learning in Business Management
Artificial Intelligence and Machine Learning in Business Management
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9bc9480016aa638b4e76e9add1acd588
https://doi.org/10.1201/9781003125129-2
https://doi.org/10.1201/9781003125129-2
Publikováno v:
Young Consumers. 21:137-153
PurposeElectronic commerce (e-commerce) is growing rapidly and the e-retailers are finding it pertinent to enhance customers’ online shopping experiences and engage them with e-commerce portals. Against this backdrop, the purpose of this study is t
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3360ca5f61f5e5eb6d121563b909861c
https://doi.org/10.1108/yc-01-2019-0943
https://doi.org/10.1108/yc-01-2019-0943
Autor:
Farrah Zeba, Shirshendu Ganguli
Publikováno v:
Journal of Global Fashion Marketing. 10:246-266
The objective of the paper is to comprehend the parsimoniously explored phenomenon of novelty seeking in the fashion apparel consumption through the lived experiences of fashion apparel innovators ...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ff993216bf3cf02e6e0301c547a2fa50
https://doi.org/10.1080/20932685.2019.1611463
https://doi.org/10.1080/20932685.2019.1611463
In the hyper-competitive Indian airline industry, the low-cost carriers as well as full-service airlines are in dire need of innovative marketing strategies to engage their customers. To understand the dynamics behind the process of customer engageme
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3039c99d2e925e76cc769e94d83b5af7
https://doi.org/10.4018/978-1-7998-8957-1.ch064
https://doi.org/10.4018/978-1-7998-8957-1.ch064
Publikováno v:
Advances in Developing Human Resources. 20:103-122
The ProblemAlthough there have been a plethora of studies on the determinants of customer delight in marketing literature, less attention has been given to understand the role of employees’ work engagement and psychological capital (PsyCap) in sati
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e37f41bd770811e01cd7cb45a35c097d
https://doi.org/10.1177/1523422317741886
https://doi.org/10.1177/1523422317741886
Publikováno v:
M-Commerce
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::912175d53aef06cb5eef1af3256978a5
https://doi.org/10.1201/9780429487736-16
https://doi.org/10.1201/9780429487736-16
Publikováno v:
SSRN Electronic Journal.
Precision farming is the latest trends in the agriculture sector which makes use of information technology to integrate all the procedures of farming from analyzing the soil-moisture, weather forecasting, and the quality of seed to predicting the rea
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::a3bc0ecce52d00db3fb4dc1228a9dbe6
https://doi.org/10.2139/ssrn.3363092
https://doi.org/10.2139/ssrn.3363092
Autor:
Farrah Zeba, Shirshendu Ganguli
Publikováno v:
International Journal of Information Systems in the Service Sector. 8:17-32
This paper aims to understand the role of word-of-mouth, trust and perceived risk in extended technology acceptance model on online purchase intention. Firstly, EFA was used to test the dimensionality of these constructs. Next the reliability and val
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::25b035f25252c478263e5059fc977fc3
https://doi.org/10.4018/ijisss.2016100102
https://doi.org/10.4018/ijisss.2016100102