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Publikováno v:
Marketing Intelligence & Planning, 2016, Vol. 34, Issue 4, pp. 446-461.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/MIP-03-2015-0060
Publikováno v:
Marketing Intelligence & Planning. 34:446-461
Purpose– One of the salient challenges in customer-oriented organizations is to recognize, segment and rank customers. Customer segmentation is usually based on customer lifetime value (CLV) measured by three purchase variables: “Recency,” “F
Publikováno v:
Journal of Enterprise Information Management. 28:400-422
Purpose – Software-as-a-Service (SaaS) has the potential to provide substantial opportunities for organizations to improve their information technology without cost and management concerns. However, organizations have not utilized it to the desired
Publikováno v:
International Journal of Business Information Systems. 20:116
In spite of cloud advantages for small and medium enterprises SMEs to reduce their costs and improve their performance, they have not utilised it at the desired level. Therefore, this study seeks to provide a model for the adoption of cloud computing
Publikováno v:
International Journal of Business Information Systems. 19:488
As organisations grow, documentation along with categorisation of business information will become harder in traditional databases. In addition, these growing organisations will be involved with providing expensive computing resources. Cloud computin