Online Purchase Decision of Gen Z Students at Shopee Marketplace

Autor: Said, Laila Refiana, Anggela, Maya, Fariany, Gusti Rina

Publikováno v: International Journal of Professional Business Review; Vol. 8 No. 5 (2023): Continuous publication; e01187
International Journal of Professional Business Review; v. 8 n. 5 (2023): Continuous publication; e01187

Purpose: This study's objective is to analyze the purchase decisions of Generation Z (Gen Z) university students on the Shopee marketplace. The detailed analysis was: The influences of online customer ratings, celebrity endorsers, and free shipping p

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=issn25253654::277cb5c62532c529b7280844d6822b44
https://openaccessojs.com/JBReview/article/view/1187