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Autor:
Faria, Ana Margarida Tomé de
While social media has grown in popularity and usage in recent years, little is known about users' willingness to pay for the premium version of them. In this study, we investigate how consumers' perceived value is associated with their intention to
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______1199::0fd0cc04b30dad5064d07a787daad9fa
