Zobrazeno 1 - 6
of 6
pro vyhledávání: '"Fares Medjani"'
Autor:
Fares Medjani, Stuart J. Barnes
Publikováno v:
Journal of Global Information Technology Management. 24:299-318
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::41243777fb41bd16e8faa9e8a21cc4b6
https://doi.org/10.1080/1097198x.2021.1993726
https://doi.org/10.1080/1097198x.2021.1993726
Autor:
Fares Medjani, Stuart J. Barnes
Publikováno v:
Industrial Management & Data Systems. 121:1617-1641
PurposeSocial CRM (SCRM) technologies, as distinct from CRM technologies per se, provide an important new resource for companies to develop their relationships with customers and drive business performance. This research develops and tests an origina
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3bf84f63fa4be019030b47484f42c666
https://doi.org/10.1108/imds-10-2020-0601
https://doi.org/10.1108/imds-10-2020-0601
Autor:
Yamen Koubaa, Fares Medjani
Publikováno v:
Lecture Notes in Business Information Processing ISBN: 9783030308735
ICDEc
ICDEc
The rise of social media marketing leads to questions about its return on investment (ROI). In this paper we develop a new set of metrics to evaluate both financial and non-financial ROI of social media. While most studies on social media deal with F
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::abfd67c64ded909205e3bd004e9eb3b3
https://doi.org/10.1007/978-3-030-30874-2_9
https://doi.org/10.1007/978-3-030-30874-2_9
Autor:
Fares Medjani
Publikováno v:
Lecture Notes in Business Information Processing ISBN: 9783319627366
ICDEc
ICDEc
ICT’s are changing business and marketing, and internet is a major evolution that leads to electronic commerce. In Algeria, e-commerce is perceived as “Myth” for some while it is a “Reality” for others. Being visited more than Facebook in A
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a7cfc88b312bfaf167e008b36831c64a
https://doi.org/10.1007/978-3-319-62737-3_5
https://doi.org/10.1007/978-3-319-62737-3_5
Publikováno v:
International Journal of Business and Emerging Markets. 11:1
Emerging markets are a crucial driver of brand growth and social media is a fundamental part of brand strategy and its effective use viewed as instrumental to market success. Therefore, this study explores how managers objectify and measure social me
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::18aacc85fe927826b60f7201af56cd26
https://doi.org/10.1504/ijbem.2019.10023647
https://doi.org/10.1504/ijbem.2019.10023647
Autor:
Hassane Ouacherine, Fares Medjani
Publikováno v:
مجلة الاستراتيجية والتنمية. :8
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::55e847daaba03670bbe67577da4808ce
https://doi.org/10.34276/1822-000-015-022
https://doi.org/10.34276/1822-000-015-022