Zobrazeno 1 - 9
of 9
pro vyhledávání: '"Faouzia Mida"'
Autor:
Faouzia Mida, Imed Zaiem
Publikováno v:
International Journal of Management, Accounting and Economics, Vol 5, Iss 12, Pp 1006-1024 (2018)
This paper attempts to propose Tunisian consumers' profile pre-occupied by ecology through the analysis of sociodemographics variables (such as age, sex, and occupation, level of education, revenue and place of residence) and psychographics variables
Externí odkaz:
https://doaj.org/article/9d79d5b530f541c0b66207b50185e445
Autor:
Faouzia Mida, Imed Zaiem
Publikováno v:
International Journal of Management, Accounting and Economics, Vol 2, Iss 5, Pp 360-380 (2015)
The environmental movement led companies to consider ecology as a strategic decisional criterion. Concerns have started to be integrated in the study and practice of management and marketing. The object of this research is to propose a typology of Tu
Externí odkaz:
https://doaj.org/article/920fae489e2d476fa93272a04e4b8291
Publikováno v:
International Journal of Management, Accounting and Economics, Vol 2, Iss 5, Pp 381-393 (2015)
Web users surf the net looking for web pages that use several attractive tools such as music, graphics and colors. In the context of online purchasing, these atmospheric variables answer web users’ queries and consequently influence their behaviora
Externí odkaz:
https://doaj.org/article/a6ab6b6715e44f0482f02147ffe0ded9
Autor:
Faouzia Mida, Imed Zaiem
Publikováno v:
International Journal of Management, Accounting and Economics, Vol 2, Iss 4, Pp 325-338 (2015)
Sponsorship is a mode of communication that has led to the emergence of a growing body of literature. Most studies on sponsorship focused on the latter’s effectiveness yet were limited to the study of the influence of individual and situational var
Externí odkaz:
https://doaj.org/article/c834ee4fd721449a8094c235a9bb7974
Publikováno v:
EuroMed J. of Management. 1:106
Developing successful rebranding strategies allows the companies to remain competitive and to realise their objectives. Yet in spite of being widely used in the market, there has been little research on the rebranding concept compared with the litera
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a3758f3fcb6476fdd3523547996767e0
https://doi.org/10.1504/emjm.2016.078831
https://doi.org/10.1504/emjm.2016.078831
Publikováno v:
International Journal of Diplomacy and Economy. 2:330
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3a871eba520bd73e262f3ebf26fea33a
https://doi.org/10.1504/ijdipe.2015.073939
https://doi.org/10.1504/ijdipe.2015.073939
Publikováno v:
International Journal of Management, Accounting & Economics. May2015, Vol. 2 Issue 5, p381-393. 13p.
Autor:
Mida, Faouzia1 faouzia.mida@yahoo.com, Zaiem, Imed2
Publikováno v:
International Journal of Management, Accounting & Economics. May2015, Vol. 2 Issue 5, p360-380. 21p.
Autor:
Mida, Faouzia1 faouzia.mida@yahoo.com, Zaiem, Imed2
Publikováno v:
International Journal of Management, Accounting & Economics. Apr2015, Vol. 2 Issue 4, p325-338. 14p.