Zobrazeno 1 - 9
of 9
pro vyhledávání: '"Faouzi Najjar"'
Autor:
Faouzi Najjar, Hafedh Ibrahim
Publikováno v:
Revue Marocaine de Recherche en Management et Marketing, Vol 1, Iss 10, Pp 1-22 (2010)
Plusieurs chercheurs précisent que la meilleure relation avec le consommateur est plutôt d’ordre affectif et que l’expérience émotionnelle du consommateur représente une composante importante du marketing relationnel. Toutefois, les études
Externí odkaz:
https://doaj.org/article/13ae7b82ed244b178edf5463c159150f
Autor:
Hafedh Ibrahim, Faouzi Najjar
Publikováno v:
Innovative Marketing, Vol 3, Iss 3 (2007)
Externí odkaz:
https://doaj.org/article/c48ac6b6a0e44c3f8a9601c78dd46c6c
Publikováno v:
Gestion 2000. 36:85-100
Cette recherche s’interesse a expliquer le comportement d’achat des produits partage et a tester le role moderateur de l’âge, du genre et du revenu. Apres avoir propose un modele, une etude quantitative a ete menee aupres de 327 consommateurs.
Autor:
Faouzi Najjar, Abir Ben Mabrouk
Publikováno v:
International Journal of Strategic Business Alliances. 7:37
Publikováno v:
Middle East J. of Management. 8:426
This study examines the antecedents of relational performance in the services sector and especially the Tunisian Telecom Market. It introduces the mediating role of emotional commitment and relatio...
Autor:
Moez Ltifi, Faouzi Najjar
Publikováno v:
Revue Gestion et Organisation, Vol 7, Iss 2, Pp 116-124 (2015)
Resume Internet a change la maniere d’interagir entre l’entreprise et ses clients. L’etude de la maniere dont le consommateur reagit face a l’adoption de nouvelles technologies d’information et de communication et en particulier les service
Analyzing Sport Consumer Behaviour toward Sportswear Store: A Structural Equation Modelling Approach
Autor:
Faouzi Najjar, Hafedh Ibrahim
Publikováno v:
Research Journal of Applied Sciences, Engineering and Technology. 7:1910-1916
The aim of this study is to elucidate in sportswear store setting the relationships among psychological traits, loyalty to salesperson and behavioural intentions in three different sport consumers according to their switching behaviour. By means of s
Autor:
Faouzi Najjar, Abir Ben Mabrouk
Publikováno v:
International Journal of Islamic Marketing and Branding. 4:249
The purpose of this article is to study the impacts of religiosity on consumer behaviour toward cause related campaigns in Tunisia. A quantitative study among 248 Tunisian citizens show that the effects of perceived altruism on purchase intentions of
Autor:
Hafedh Ibrahim, Faouzi Najjar
Publikováno v:
Marketing Intelligence & Planning. 26:207-227
PurposeThis paper aims to develop a model that will include self‐image congruence, attitudes, satisfaction and explain their role on behavioural intentions.Design/methodology/approachA qualitative survey was carried out. It was followed by a quanti