Zobrazeno 1 - 10
of 27
pro vyhledávání: '"Falguni Vasavada-Oza"'
E-grocery as a retail service of delivering grocers to consumer's door step is a new phenomenon for Indian consumers. Private label brands of e-grocery retail creates a new level of complication for consumers. As consumers are familiar with private l
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5d1ad7d48cac24aaa3287e1a7d751100
https://doi.org/10.4018/978-1-7998-0257-0.ch011
https://doi.org/10.4018/978-1-7998-0257-0.ch011
Publikováno v:
Global Business Review. :097215092090725
This article intends to evaluate a theoretical model incorporating the constructs; story marketing, a region of origin (ROO) and attitude as antecedents of consumers’ purchase intentions for Indian handloom products. It also examines the mediating
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::21074827c0ef1cd07db1983fb8a13e2b
https://doi.org/10.1177/0972150920907251
https://doi.org/10.1177/0972150920907251
Autor:
Khyati Jagani, Falguni Vasavada Oza
Publikováno v:
Online Journal of Communication and Media Technologies. 7
Up until the early 2000s the content from television had found space in the internet, especially on the social networking sites where content such as news, soap operas, dramas, and movies, traditionally viewed and consumed on television was now also
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d32b194b36f13204fee59e5623a95fd7
https://doi.org/10.29333/ojcmt/2613
https://doi.org/10.29333/ojcmt/2613
Publikováno v:
Asian Journal of Communication. 21:262-278
This study examined views on the practice of account planning among advertising professionals in India. Three research questions were proposed to investigate perceptions of planning's growth in this emerging global hotspot, practitioner beliefs about
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::168366799739006729c40b20c19b1bb7
https://doi.org/10.1080/01292986.2011.559260
https://doi.org/10.1080/01292986.2011.559260
Publikováno v:
International Journal of Advertising. 30:665-692
Account planning is recognised as a best practice in British and American advertising. Despite reports of its global growth, information on its use around the world is limited. This study focuses on account planning in India, a region of considerable
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c3066efa70347ac51a2f6a7321c6a243
https://doi.org/10.2501/ija-30-4-665-692
https://doi.org/10.2501/ija-30-4-665-692
Publikováno v:
Journal of Current Issues & Research in Advertising. 31:105-121
Using a grounded theory approach, this study on account planning is the first to explore its growth in India, a region of increasing importance to global advertisers and ad agencies. Five themes emerge from interviews with sixteen Indian ad professio
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2ca9ccae827fa0c5b5c360267fb2c011
https://doi.org/10.1080/10641734.2009.10505269
https://doi.org/10.1080/10641734.2009.10505269
Autor:
Parker, John1 (AUTHOR), Ang, Lawrence1 (AUTHOR), Koslow, Scott1 (AUTHOR) john.parker@mq.edu.au
Publikováno v:
Journal of Advertising. Jul-Sep2018, Vol. 47 Issue 3, p237-254. 18p.
Autor:
Oza, Falguni Vasavada1, Karamchandani, Shikha1
Publikováno v:
Society for Marketing Advances Proceedings. Nov2022, p163-165. 3p.
Publikováno v:
Society for Marketing Advances Proceedings. 11/6/2019, p193-196. 4p.
Publikováno v:
American Academy of Advertising Conference Proceedings. 2010, p62-62. 1p.