Zobrazeno 1 - 10
of 569
pro vyhledávání: '"Fake reviews"'
Publikováno v:
Journal of Applied Informatics and Computing, Vol 8, Iss 2, Pp 550-556 (2024)
The number of visitors to Lombok, one of the famous tourist destinations in Indonesia, increased from 400,595 in 2020 to 1,376,295 in 2022. Although the government supports the hotel industry, fake reviews are a significant problem that can damage ho
Externí odkaz:
https://doaj.org/article/3796d673e78946eaa02d5dd05521fc93
Publikováno v:
Innovative Marketing, Vol 20, Iss 3, Pp 81-96 (2024)
This study aimed to examine the impact of the Theory of Planned Behavior on Malaysian luxury hotel selection. To achieve this objective, the study examined the influence of attitude, subjective norms, perceived behavioral control, and fake reviews on
Externí odkaz:
https://doaj.org/article/939f97af489e48ae964a8bd85403dc41
Publikováno v:
Cogent Business & Management, Vol 11, Iss 1 (2024)
Marketing faces challenges in the communication process while attempting to persuade the consumer, as external stimuli may influence the target consumer’s response, and in the digital age, audiences choose how to receive messages, even if they opt
Externí odkaz:
https://doaj.org/article/92103249381b4804bf8160adb1170dfc
Akademický článek
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Publikováno v:
Frontiers in Communication, Vol 9 (2024)
PurposeThe research focuses on the crucial role of online reviews in shaping consumer trust in e-commerce platforms, examining the impact of perceived authentic and fake reviews on purchasing decisions and platform reputation. It assesses how consume
Externí odkaz:
https://doaj.org/article/c3359b508e7248899eb6f0763ac7e1b6
Publikováno v:
International Journal of Cognitive Computing in Engineering, Vol 5, Iss , Pp 250-258 (2024)
Internet reviews significantly influence consumer purchase decisions across all types of goods and services. However, fake reviews can mislead both customers and businesses. Many machine learning (ML) techniques have been proposed to detect fake revi
Externí odkaz:
https://doaj.org/article/1e1605192e6642bdb890b2b053fb2d97
Publikováno v:
IEEE Access, Vol 12, Pp 49050-49061 (2024)
In the digital age, online reviews significantly influence consumer purchasing decisions. However, there is a growing concern about fake reviews undermining their credibility. While existing research underscores the significance of online reviews for
Externí odkaz:
https://doaj.org/article/8a73ad696a8a481aad112f00218abc23
Publikováno v:
HighTech and Innovation Journal, Vol 4, Iss 2, Pp 349-363 (2023)
The popularity of the e-commerce system has increased, especially under the COVID scenario. Consumer product reviews from the past have had a significant impact on influencing consumers' purchasing decisions. Fake reviews—those written by humans an
Externí odkaz:
https://doaj.org/article/19d0cddc8d5840f4a78db0e58c81bcd4
Autor:
Rami Mohawesh, Shuxiang Xu, Matthew Springer, Yaser Jararweh, Muna Al-Hawawreh, Sumbal Maqsood
Publikováno v:
Journal of King Saud University: Computer and Information Sciences, Vol 35, Iss 8, Pp 101644- (2023)
Online reviews significantly impact consumers who are purchasing or seeking services via the Internet. Businesses and review platforms need to manage these online reviews to avoid misleading customers through fake ones. This necessitates developing i
Externí odkaz:
https://doaj.org/article/632f3ba9658d472c9450d44b548aea3a
Autor:
Rosario Catelli, Luca Bevilacqua, Nicola Mariniello, Vladimiro Scotto Di Carlo, Massimo Magaldi, Hamido Fujita, Giuseppe De Pietro, Massimo Esposito
Publikováno v:
IEEE Access, Vol 11, Pp 52214-52225 (2023)
The growth of the online review phenomenon, which has expanded from specialised trade magazines to end users via online platforms, has also increasingly involved the cultural heritage of countries, a source of tourism and growth driver of local econo
Externí odkaz:
https://doaj.org/article/3b0c29303c954893b8925ddf2106a5ab