Zobrazeno 1 - 6
of 6
pro vyhledávání: '"Fajer Saleh Al-Mutawa"'
Publikováno v:
Journal of International Consumer Marketing. :1-21
Autor:
Doha Saleh Almutawaa, Peter Nuttall, Elizabeth Mamali, Fajer Saleh Al-Mutawa, Doha Husain Makki AlJuma
Publikováno v:
Journal of Islamic Marketing.
Purpose The purpose of this study is to develop understanding of the extended self-theory by focusing on the influence of other people in identity constructions as experienced in collectivist Eastern contexts. It specifically addresses the impact of
Autor:
Fajer Saleh Al-Mutawa
Publikováno v:
Journal of Fashion Marketing and Management, 2016, Vol. 20, Issue 1, pp. 19-33.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JFMM-11-2014-0080
Autor:
Fajer Saleh Al-Mutawa
Publikováno v:
Journal of Fashion Marketing and Management. 20:19-33
Purpose – The purpose of this paper is to explore how Muslim men in Kuwait negotiate their luxury fashion consumption (considered a feminized practice in Kuwait) without compromising their masculine identity. Design/methodology/approach – The dat
Publikováno v:
Journal of Consumer Behaviour. 14:137-144
The aim of this paper is to explore how the consumption of foreign brands may operate in a local culture (specifically, the consumption of Western luxury fashion brands among Muslim women in Kuwait). Field observations were conducted in Kuwait, and a
Autor:
Fajer Saleh Al-Mutawa
Publikováno v:
Psychology & Marketing. 30:236-246
The aim of this paper is to explore the influence of consumer-generated representations on symbolic brand meaning. The term consumer-generated representation is used in this research to refer to the image created for a brand based on the defining cha