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pro vyhledávání: '"Fairouz Hussien"'
Publikováno v:
Marketing Theory. :147059312311531
In this paper, we study the formation of a new market actor, the digitalised marketer, which emerges at the boundary between strategy- and data-driven marketing. Building on constructivist market studies, we draw attention to the notion of agencing a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7055e184c138c0625355db230671e840
https://doi.org/10.1177/14705931231153194
https://doi.org/10.1177/14705931231153194
