Zobrazeno 1 - 10
of 287
pro vyhledávání: '"Fader, Peter"'
Autor:
Moe, Wendy W., Fader, Peter S.
Many online retailers monitor visitor traffic as a measure of their storesâ success. However, summary measures such as the total number of visits per month provide little insight about individual-level shopping behavior. Additionally, behavior may e
Externí odkaz:
http://hdl.handle.net/10150/105085
Autor:
McCarthy, Daniel, Fader, Peter
Publikováno v:
Harvard Business Review. Jan/Feb2020, Vol. 98 Issue 1, p51-55. 5p. 2 Black and White Photographs, 1 Graph.
Publikováno v:
Journal of Business and Economic Statistics (2008), Volume 26, No. 3, 369-378
In this paper, we introduce a generalized model for count data based upon an assumed Weibull interarrival process that nests the Poisson and negative binomial models as special cases. In addition, we demonstrate that this new Weibull count model can
Externí odkaz:
http://arxiv.org/abs/1307.5759
Autor:
McCarthy, Daniel M., Fader, Peter S.
Publikováno v:
Journal of Marketing Research, 2018 Oct 01. 55(5), 617-635.
Externí odkaz:
https://www.jstor.org/stable/26966531
Publikováno v:
Management Science, 2018 Jan 01. 64(1), 421-436.
Externí odkaz:
https://www.jstor.org/stable/48747963
Publikováno v:
In Journal of Interactive Marketing August 2018 43:1-16
Publikováno v:
Marketing Science, 2017 Jul 01. 36(4), 500-522.
Externí odkaz:
https://www.jstor.org/stable/45158507
Publikováno v:
Marketing Science, 2017 Mar 01. 36(2), 195-213.
Externí odkaz:
https://www.jstor.org/stable/45158483