Increasing the Selection of Low-Carbon-Footprint Entrées through the Addition of New Menu Items and a Social Marketing Campaign in University Dining.

Autor: Malan, Hannah (AUTHOR), Bartolotto, Carole (AUTHOR), Wilcots, Charles (AUTHOR), Angelis, Peter (AUTHOR), Ferrone, Al (AUTHOR), Wible, Chris (AUTHOR), Westbrook, Edward (AUTHOR), Fabris, Erin (AUTHOR), Wang, May C. (AUTHOR), Slusser, Wendelin (AUTHOR), Jay, Jennifer A. (AUTHOR), Prelip, Michael L. (AUTHOR)

Publikováno v: Journal of the Association for Consumer Research. Oct2022, Vol. 7 Issue 4, p461-470. 10p.