Zobrazeno 1 - 10
of 19
pro vyhledávání: '"Fabrice Desmarais"'
Autor:
Fabrice Desmarais
Publikováno v:
Hermes, Iss 56 (2017)
This study shows how national contexts recurrently foreground specific myths in advertising to increase consumers’ ‘knowledge’ of the positioning of brands and their ‘liking’ of these brands. From an extended sample of New Zealand televisio
Externí odkaz:
https://doaj.org/article/36c50659e207411596131229f1a0e4dd
Publikováno v:
European Advertising Academy ISBN: 9783658404284
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c14f9885befa5b066d259e73cb995774
https://doi.org/10.1007/978-3-658-40429-1_22
https://doi.org/10.1007/978-3-658-40429-1_22
Publikováno v:
Journal of Leadership & Organizational Studies. 28:479-494
Several studies have explored why employees leave their organization in the face of abusive supervision. However, there is a lack of research on what makes employees continue with employment despite being affected by abusive supervision. This study r
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0ad657b368c3941b777ec2c2926237c8
https://doi.org/10.1177/15480518211005449
https://doi.org/10.1177/15480518211005449
Publikováno v:
Sport Management Review. 24:642-672
Research on sport sponsorship–fan relationships rarely explores the duration of fans’ feelings towards a sponsor, even though research demonstrates that management of this relationship is crucial. ...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6bde8d54e2d196150b5a16bccf3f0f82
https://doi.org/10.1080/14413523.2021.1880743
https://doi.org/10.1080/14413523.2021.1880743
Autor:
Fabrice Desmarais, Catherine Wallace
Publikováno v:
Sport Management Review. 21:443-458
This article examines how a public relations crisis in the sport realm develops when national identity issues are at stake. Based on the media coverage of the All Blacks Rugby World Cup jersey crisis, and drawing on the concept of rhetorical arena, w
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::873a5de7120d410d65c3f0074878b7dc
https://doi.org/10.1016/j.smr.2017.10.001
https://doi.org/10.1016/j.smr.2017.10.001
Autor:
Fabrice Desmarais, Alexandra Vignolles
Publikováno v:
European Advertising Academy ISBN: 9783658248772
An important touchpoint in advertising is the voice used to catch and hold customers’ attention. This touchpoint is especially crucial in radio and television where the voice is employed to reach the consumers on a cognitive and an emotional level
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::80073abffce9e6e77670818985783d85
https://doi.org/10.1007/978-3-658-24878-9_6
https://doi.org/10.1007/978-3-658-24878-9_6
Autor:
Fabrice Desmarais
Publikováno v:
Journal of Global Marketing. 30:12-30
This study, via the use of focus groups, explores the common meanings that advertising practitioners in 10 countries associate with athlete endorsers. The study's macro perspective brings a unique understanding of practitioners’ universal thinking
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::990e4ca60b21def50c8815ae8da26faa
https://doi.org/10.1080/08911762.2016.1250976
https://doi.org/10.1080/08911762.2016.1250976
Autor:
Toni Bruce, Fabrice Desmarais
Publikováno v:
Bridging Disciplinary Perspectives of Country Image, Reputation, Brand, and Identity ISBN: 9781315271224
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::679c9979fc98c8bed08a54a120a38ff4
https://doi.org/10.4324/9781315271224-7
https://doi.org/10.4324/9781315271224-7
Autor:
Fabrice Desmarais
Publikováno v:
Journal of Global Marketing. 27:308-328
Little advertising research explores the role of culture in selecting celebrity endorsers. The purpose of this study is to explore how the selection process of athlete endorsers is shaped by national contexts. Based on interviews with advertising pra
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::599cecf0f1864f87a40b89250312b537
https://doi.org/10.1080/08911762.2014.931502
https://doi.org/10.1080/08911762.2014.931502
Publikováno v:
International Journal of Advertising. 33:329-350
This paper identifies how Chinese advertising practitioners’ cultural perceptions of gender influence their creation of advertising representations. The research is based on interviews with creative directors, copywriters, art directors and strateg
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d72a2417f751a4d6e8f0809e6f8aa414
https://doi.org/10.2501/ija-33-2-329-350
https://doi.org/10.2501/ija-33-2-329-350