Zobrazeno 1 - 10
of 14
pro vyhledávání: '"Fabio Caldieraro"'
Autor:
Marcus Cunha, Fabio Caldieraro
Publikováno v:
International Journal of Research in Marketing. 39:724-744
We use a multi-method approach (analytical model and behavioral experiment) to investigate product recommendations based on less-important attributes (weak unique selling proposition, USP). We consider multiple scenarios in which a recommender’s le
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::dbc0ae01d0420c58f825acf680fe1ac0
https://doi.org/10.1016/j.ijresmar.2021.11.003
https://doi.org/10.1016/j.ijresmar.2021.11.003
Publikováno v:
Marketing Intelligence & Planning. 39:777-791
PurposeThis study explores the effect of gender stereotyping and issue advocacy on consumer sentiment toward advertising and brands.Design/methodology/approachDrawing from the literature, the study hypothesizes about the impact of gender stereotyping
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c851e6d77c5f463040c7a00ef1c8c761
https://doi.org/10.1108/mip-11-2020-0469
https://doi.org/10.1108/mip-11-2020-0469
Publikováno v:
International Journal of Contemporary Hospitality Management. 32:3439-3456
Purpose This study aims to examine the effect of individuals’ roles, as providers or consumers, and sharing intensity on willingness to participate in access-based hospitality markets. Design/methodology/approach The research draws from the theorie
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::929458a242df16755f037ff3e90e6a7a
https://doi.org/10.1108/ijchm-01-2020-0069
https://doi.org/10.1108/ijchm-01-2020-0069
Publikováno v:
Marketing Intelligence and Planning. 38(7):893-906
PurposeThe aim of this study is to investigate the influence of sustainability certifications on consumer preferences. The study investigates whether product certifications have a significant influence on consumer preferences and examines which certi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::d264b26a32c28d22ce0c938702fc2fef
https://doi.org/10.1108/mip-12-2019-0616
https://doi.org/10.1108/mip-12-2019-0616
Publikováno v:
Finance Research Letters. 45:102187
In contrast to traditional investment markets, in P2P lending platforms it is more difficult for individuals to assess the risk of the available investment opportunities. Because of this difference, it is unknown in the literature how the news of fra
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::b6818df8c142726f92c943d5e154eada
https://doi.org/10.1016/j.frl.2021.102187
https://doi.org/10.1016/j.frl.2021.102187
Publikováno v:
Journal of Marketing. 82:42-63
Peer-to-peer (P2P) marketplaces, such as Uber, Airbnb, and Lending Club, have experienced massive growth in recent years. They now constitute a significant portion of the world's economy and provide opportunities for people to transact directly with
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4869e351f7ab03ac8e45a65354c88b99
https://doi.org/10.1509/jm.16.0113
https://doi.org/10.1509/jm.16.0113
Autor:
Fabio Caldieraro
Publikováno v:
Management Science. 62:3327-3350
We investigate the optimal market entry and original equipment manufacturer (OEM) decisions of a firm facing a market in which firms’ brands can be horizontally differentiated and products can be vertically differentiated. The entrant might sell un
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8c6fd44ebdb5ad2d01583f7e507894de
https://doi.org/10.1287/mnsc.2015.2303
https://doi.org/10.1287/mnsc.2015.2303
Publikováno v:
Managerial and Decision Economics. 32:493-504
We analyze an oligopolistic competition with differentiated products and qualities. The quality of a product is not known to consumers. Each firm can make an imperfect disclosure of its product quality before engaging in price-signaling competition.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::37246ed9f0b9cc50974b3be300002931
https://doi.org/10.1002/mde.1550
https://doi.org/10.1002/mde.1550
Autor:
Srinath Gopalakrishna, Manfred Krafft, Ove Jensen, Leonard M. Lodish, Andris A. Zoltners, Fabio Caldieraro, Chakravarthi Narasimhan, Rajiv Lal, Kissan Joseph, Sönke Albers, Murali K. Mantrala
Publikováno v:
Marketing Letters. 21:255-272
Inspired by Erin Anderson’s contributions to sales force research, this paper focuses on research that utilizes quantitative models to investigate important questions in sales force management. The purpose is to summarize several significant develo
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d9aa3cf6fcdbb7d502c990515d939d94
https://doi.org/10.1007/s11002-010-9111-4
https://doi.org/10.1007/s11002-010-9111-4
Autor:
Anne T. Coughlan, Fabio Caldieraro
Publikováno v:
Marketing Science. 28:1009-1026
In this research, we show that the interaction between territory allocation and sales force compensation—two key drivers of sales productivity—strongly affects the firm's profitability. We analyze an agency-theoretic model that jointly considers
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::ed54a7469bf40519108a5fce2191ece1
https://doi.org/10.1287/mksc.1090.0493
https://doi.org/10.1287/mksc.1090.0493