Une taxonomie de l’inconfort ressenti par les collaborateurs lorsque le vécu de travail contredit l’imaginaire de marque

Autor: Sylvain Delmas, Fabienne Berger-Remy

Publikováno v: Management & Avenir. :107-128

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::9ea7d23876bfe7ca0a23e3350b3ede4d
https://doi.org/10.3917/mav.131.0107

Pourquoi certaines informations négatives médiatisées sur les marques font long feu : une lecture par le contrat psychologique

Autor: Sophie de Villartay, Fabienne Berger-Remy

Publikováno v: Décisions Marketing
Décisions Marketing, Association Française du Marketing, 2020, 98, pp.103-125. ⟨10.7193/DM.098.103.125⟩

L’etude de l’effet des informations negatives mediatisees sur les marques est recente et presente des conclusions contradictoires sur l’evolution de l’attitude des consommateurs. Cette recherche apporte un eclairage nouveau en mobilisant la t

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::14e84f91ec6a26ee5f1bcdee2065e558
https://doi.org/10.7193/dm.098.103.125

Voluntary disclosure and intellectual capital: how CEOs mobilise discretionary accounting narratives to account for value creation stemming from intellectual capital

Autor: Stéphane Lefrancq, Miloš Petković, Élisabeth Walliser, Elisabeth Albertini, Fabienne Berger-Remy, Laurence Morgana

Publikováno v: Journal of applied accounting research
Journal of applied accounting research, Emerald, 2021, 22 (4), pp.687-705. ⟨10.1108/JAAR-04-2020-0073⟩
Journal of applied accounting research, Emerald, 2021, ahead-of-print (ahead-of-print), ⟨10.1108/JAAR-04-2020-0073⟩

PurposeThis research aims to contribute to the current discussion led by international accounting bodies on intellectual capital narratives. Before setting a standard, a preliminary step is to highlight intellectual capital components' sources of val

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::ec9f6a0516a2d0ad6b5a5ca3ff1ba166
https://hal.archives-ouvertes.fr/hal-03185153

Lessons from nearly a century of the brand management system

Autor: Marie-Eve Laporte, Fabienne Berger-Remy, Isabelle Aimé

Publikováno v: Journal of Historical Research in Marketing
Journal of Historical Research in Marketing, EmeraldInsight, 2018, 10 (4), pp.420-450. ⟨10.1108/JHRM-06-2017-0026⟩

PurposeThe purpose of this study is to perform a historical analysis of the brand management system (BMS) to understand why and how, over the past century, the BMS has become the dominant marketing organizational model across Western countries and se

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::e1d8de9b6d73aa27ab8b38dbb3a308a8
https://doi.org/10.1108/jhrm-06-2017-0026

An exploratory survey of digital capital as envisioned by CEOs

Autor: Elisabeth Albertini, Fabienne Berger-Remy, Stephane Lefrancq, Morgana Laurence, Petkovic Milos, Élisabeth Walliser

Publikováno v: 19th conference European Academy of Management (EURAM)
19th conference European Academy of Management (EURAM), Jun 2019, Lisbon, Portugal
HAL

International audience

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::28f3d8457d9d79a5399c42e928c2c09e
https://hal.archives-ouvertes.fr/hal-02079393