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of 183
pro vyhledávání: '"FRANKE, NIKOLAUS"'
In the past few decades,much Research has documented the importance of users assources of innovations. Over the last 10 years, Research Policy alone has published 56 Research articles investigating this phenomenon. We ask to what degree the findings
Autor:
Krause, Franziska (AUTHOR) franziska.krause@ebs.edu, Franke, Nikolaus (AUTHOR)
Publikováno v:
Journal of Marketing. Mar2024, Vol. 88 Issue 2, p79-98. 20p.
Autor:
Vandor, Peter, Franke, Nikolaus
Internationally mobile individuals such as migrants and expatriates exhibit a higher level of entrepreneurial activity than people without cross-cultural experience. Current research suggests that this pattern is rooted in specific resources and inst
Recent studies have found that large numbers of consumers innovate. In our study, we provide a re-estimation of the figures provided in the extant literature. We do so by conducting a study in which we apply two different methods of data collection:
Externí odkaz:
http://epub.wu.ac.at/5120/1/Franke_etal_2016_RP_The%2Dfrequency%2Dof%2Dend%2Duser%2Dinnovation.pdf
The field of lead user research has seen a great deal of attention from academics and practitioners alike. However, we still lack a full understanding of the nature of users with high potential for innovation. In this paper, we employ a social networ
Externí odkaz:
http://epub.wu.ac.at/4690/1/Kratzer_et_al%2D2016%2DJournal_of_Product_Innovation_Management.pdf
In many online communities, users reveal innovative and potentially valuable intellectual property (IP) under conditions that entail the risk of theft and imitation. Where there is rivalry and formal IP law is not effective, this would lead to underi
Externí odkaz:
http://epub.wu.ac.at/5559/1/isre.2016.0649.pdf
Who provides better inputs to new product ideation tasks: problem solvers with expertise in the area for which new products are to be developed, or problem solvers from "analogous" markets that are distant but share an analogous problem or need? Conv
Externí odkaz:
http://epub.wu.ac.at/4636/1/Franke_Poetz_Schreier_2013_Integrating%2Dproblem%2Dsolvers%2Dfrom%2Danalogous%2Dmarkets.pdf
Autor:
Franke, Nikolaus, Hader, Christopher
In order to configure individual products according to their own preferences, customers are required to know what they want. While most research simply assumes that consumers have sufficient preference insight to do so, a number of psychologically or
Externí odkaz:
http://epub.wu.ac.at/4611/1/Franke_Hader_2014_JPIM_Mass%2Dor%2Donly%2Dniche%2Dcustomization.pdf
Autor:
Franke, Nikolaus, Schreier, Martin
This study analyzes which factors prompt customers to attribute value to products they design themselves using mass-customization (MC) toolkits. The assumption that self-design delivers superior customer value is fundamental to the concept of MC tool
Externí odkaz:
http://epub.wu.ac.at/4704/1/Franke_Schreier_JPIM_2010_Why%2Dcustomers%2Dvalue%2Dself%2Ddesigned%2Dproducts.pdf