Zobrazeno 1 - 10
of 105
pro vyhledávání: '"FLETCHER, KEITH"'
Autor:
Peters, Linda D.1 L.Peters@uea.ac.uk, Fletcher, Keith P.2,3,4
Publikováno v:
Journal of Marketing Management. Sep2004, Vol. 20 Issue 7-8, p741-770. 30p. 3 Diagrams, 11 Charts.
Autor:
Fletcher, Keith P.1, Peters, Linda D.1
Publikováno v:
Journal of Marketing Management. Aug1997, Vol. 13 Issue 6, p523-539. 17p. 1 Diagram, 3 Charts.
Autor:
Fletcher, Keith1
Publikováno v:
Journal of Marketing Management. Summer87, Vol. 3 Issue 1, p13-23. 11p. 1 Diagram.
Autor:
Fletcher, Keith
The purpose of this research was to investigate the nature of consumer decision making. It considered the purchase of a video cassette recorder and investigated whether the assumptions of a model based on satisficing behaviour could be justified. It
Externí odkaz:
http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.381134
Publikováno v:
In Industrial Marketing Management 2008 37(8):992-1004
Autor:
Fletcher, Keith, Donaghy, Mark
Publikováno v:
Information Management & Computer Security, 1994, Vol. 2, Issue 3, pp. 4-18.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/09685229410792952
Autor:
Fletcher, Keith, Donaghy, Mark
Publikováno v:
Marketing Intelligence & Planning, 1993, Vol. 11, Issue 7, pp. 4-18.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/02634509310051533
Publikováno v:
Marketing Intelligence & Planning, 1992, Vol. 10, Issue 6, pp. 18-23.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/02634509210018720