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Autor:
Klafke, Renata1 (AUTHOR) nena.klafke@gmail.com, Flávio Von Der, Osten1 (AUTHOR), Didonet, Simone R.1 (AUTHOR), Toaldo, Ana Maria M.1 (AUTHOR)
Publikováno v:
Journal of Nonprofit & Public Sector Marketing. Jan-Mar2021, Vol. 33 Issue 1, p65-83. 19p. 1 Chart.
Autor:
ANA MARIA MACHADO TOALDO, LUCAS LIRA FINOTI, FLÁVIO VON DER OSTEN, HELISON BERTOLI ALVES DIAS
Several studies in the marketing field defend that companies need to develop an innovation culture (innovativeness) to improve their marketing activities, and consequently their innovation results. However, most of these studies, based on quantitativ
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::3e6e9c9f491f8c7101b3ac41753de9bc
