Zobrazeno 1 - 10
of 2 706
pro vyhledávání: '"FILM trailers"'
Publikováno v:
Marketing Letters. Sep2023, Vol. 34 Issue 3, p463-481. 19p. 4 Charts, 2 Graphs.
Autor:
Liu, Xuan (AUTHOR) alexl@netflix.com, Wei Shi, Savannah (AUTHOR) wshi@scu.edu, Teixeira, Thales (AUTHOR) tteixeira@hbs.edu, Wedel, Michel (AUTHOR) mwedel@rhsmith.umd.edu
Publikováno v:
Journal of Marketing. Jul2018, Vol. 82 Issue 4, p86-101. 16p. 1 Diagram, 6 Charts, 2 Graphs.
Autor:
BARNETT, SAMUEL B.1 (AUTHOR) sam-barnett@northwestern.edu, CERF, MORAN2,3 (AUTHOR) m-cerf@kellogg.northwestern.edu
Publikováno v:
Journal of Consumer Research. Jun2017, Vol. 44 Issue 1, p160-181. 22p. 2 Color Photographs, 4 Diagrams, 3 Charts, 5 Graphs.
Autor:
BRANDLER, HANNAH (AUTHOR)
Publikováno v:
Business Traveller (UK/Europe Edition). Nov2022, p64-68. 5p. 7 Color Photographs.
Autor:
Johnston, Keith M. (AUTHOR) keith.johnston@uea.ac.uk, Balzer, Jesse (AUTHOR) jebalzer@iu.edu
Publikováno v:
Historical Journal of Film, Radio & Television. Jun2024, Vol. 44 Issue 2, p282-299. 18p.
Publikováno v:
AFMA Matrix. Jan-Mar2025, Vol. 34 Issue 1, p7-7. 1/6p.
Autor:
BOKSEM, MAARTEN A. S.1 Maarten@Boksem.nl, SMIDTS, ALE2 asmidts@rsm.nl
Publikováno v:
Journal of Marketing Research (JMR). Aug2015, Vol. 52 Issue 4, p482-492. 11p. 1 Diagram, 2 Charts.
Publikováno v:
Souvenirs, Gifts, & Novelties. Jun/Jul2022, Vol. 61 Issue 4, p65-93. 20p.