Zobrazeno 1 - 1
of 1
pro vyhledávání: '"FERRAGNEZ WEDDING"'
This chapter reviews the event marketing literature to show how events play a crucial strategic role in the new mediascape. In the context of new media, events could be used to amplify a brand communication strategy at all event stages: before-during
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::10bb63e62c33cc541cf43ede9326d8d8
https://doi.org/10.4018/978-1-7998-3201-0.ch008
https://doi.org/10.4018/978-1-7998-3201-0.ch008
