Zobrazeno 1 - 3
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pro vyhledávání: '"F. Zeynep Bilgin"'
Autor:
M. Özgür GÜNGÖR, F. Zeynep BILGIN
Publikováno v:
Eurasian Journal of Business and Economics, Vol 4, Iss 7, Pp 81-97 (2011)
Organizations of today are aware of the necessity to communicate with customers beyond learning about their satisfaction, loyalty or complaints. The closest way is focusing on customer involvement, a general term used for capturing the responses, adv
Externí odkaz:
https://doaj.org/article/7b0de10c482b41ebaea97188ffee8824
Publikováno v:
Journal of Euromarketing. 19:227-246
Publikováno v:
Scientometrics. 84:845-862
This study does a bibliometric analysis based on keywords of conference proceedings. Scientometric investigations of conference proceedings are a new and innovative, not very common approach. The studies and papers presented may be interpreted as ear