Zobrazeno 1 - 10
of 507
pro vyhledávání: '"F. Robert Dwyer"'
Publikováno v:
Journal of Direct Marketing. Autumn1991, Vol. 5 Issue 4, p67-67. 1p.
Publikováno v:
Journal of Marketing. 82:49-69
Multinational corporations (MNCs) are adopting increasingly diverse and complex marketing channels to sell their products worldwide. They strive to manage channels that confront diverse demands from headquarters, foreign subsidiaries, and local partn
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b802ff898dca9f1513fcc648fde49f46
https://doi.org/10.1509/jm.16.0335
https://doi.org/10.1509/jm.16.0335
Publikováno v:
RAE: Revista de Administração de Empresas, Vol 46, Iss 3 (2006)
Os autores descrevem um arcabouço para o desenvolvimento de relacionamentos entre comprador e vendedor que permite uma visão privilegiada para a formulação de estratégia de marketing e para o estímulo a novas áreas de pesquisa.
Externí odkaz:
https://doaj.org/article/7c3e6e2e8a764767822fb8d31fcfe688
Publikováno v:
Journal of Interactive Marketing; August 1991, Vol. 5 Issue: 4 p67-67, 1p
Publikováno v:
Journal of Business & Industrial Marketing. 28:607-619
Purpose – Business to business (B2B) professional services depend on inter-firm cooperation for the co-creation of value. Such cooperation rarely happens overnight; it requires time for the relationship to develop. The purpose of this research is t
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::955e4bc7064c0e5a49e013be652f587f
https://doi.org/10.1108/jbim-03-2011-0028
https://doi.org/10.1108/jbim-03-2011-0028
Publikováno v:
SSRN Electronic Journal.
Multinational corporations (MNCs) have grown in both numbers and economic importance, prompting emerging questions about how to manage complex MNC marketing channels that face diverse demands related to transnational standardization, local customizat
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::90ae55fe1a7d9adda2b9e66310f2a645
https://doi.org/10.2139/ssrn.2827072
https://doi.org/10.2139/ssrn.2827072
Publikováno v:
Journal of Marketing Channels. 19:17-48
We introduce the SAPSaC model to see how relationship characteristics influence the implementation and outcomes of a specific type of inter-organization information system—electronic data interchange (EDI). Using a relational exchange perspective,
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c7914c43e46471d0396c8ad643f992d9
https://doi.org/10.1080/1046669x.2012.635369
https://doi.org/10.1080/1046669x.2012.635369
Publikováno v:
Marketing Science. 27(5):886-902
Multinational corporations (MNCs) often pursue global strategies that emphasize efficiency, flexibility, and learning, but globally developed strategies often clash with the environmental idiosyncrasies of MNC country subsidiary markets in which the
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::8be0b78405e87fcd2f010d92a95c3abc
Autor:
F. Robert Dwyer, Eugene Sivadas
Publikováno v:
Journal of Marketing. 64:31-49
New products provide increased sales, profits, and competitive strength for most organizations. However, nearly 50% of the new products that are introduced each year fail. Organizations thus find themselves in a double bind. On the one hand they must
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d3620c31ad387b4087129b705e13e6ab
https://doi.org/10.1509/jmkg.64.1.31.17985
https://doi.org/10.1509/jmkg.64.1.31.17985
Publikováno v:
Journal of Business-to-Business Marketing. 2:37-58
This manuscript uses transaction cost analysis and contingency theory to present a model of interfirm relationship management. The conceptual model maintains that opportunism and effectiveness emerge through the interaction of specific assets and tec
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::58f6036b8f5d47f4d2bce2640ae5a5cc
https://doi.org/10.1300/j033v02n02_04
https://doi.org/10.1300/j033v02n02_04