Zobrazeno 1 - 10
of 50
pro vyhledávání: '"F. Javier Sese"'
Publikováno v:
Tecnología, Ciencia y Educación (2019)
Externí odkaz:
https://doaj.org/article/aaf7bb2c4357478baa1541a25745cf12
Publikováno v:
Edutec, Iss 40 (2012)
Este trabajo presenta los resultados de una experiencia basada en la utilización de los sistemas de mandos de respuesta. El objetivo del estudio es mostrar la valoración global que los estudiantes realizan del empleo de estos sistemas, así como ev
Externí odkaz:
https://doaj.org/article/8f46b91b6df34e0bbdd81ef02fadd5f8
Publikováno v:
Journal of the Academy of Marketing Science. 51:658-674
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e70d1ff5b2193c21adde7fb68f1d7384
https://doi.org/10.1007/s11747-022-00902-6
https://doi.org/10.1007/s11747-022-00902-6
Publikováno v:
Journal of the Academy of Marketing Science, 51(2), 334-371. SPRINGER
Building barriers to lock in customers and improving the affective customer experience are two key strategies employed by firms to enhance customer retention. Although pursuing the same goal, these strategies work differently: the former relies more
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::9a5fca535acd88a72a6221e544493a69
https://doi.org/10.1007/s11747-022-00898-z
https://doi.org/10.1007/s11747-022-00898-z
Autor:
F. Javier Sese, Huan Liu
Publikováno v:
Journal of Retailing. 98:241-259
With more and more companies introducing mobile apps and consumers using them during the purchase journey, it is increasingly important to understand the consequences of app adoption on behavioral outcomes. This paper investigates the impact of app a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::fb1c518a281d3a4dfb839c5e61be44df
https://doi.org/10.1016/j.jretai.2021.02.002
https://doi.org/10.1016/j.jretai.2021.02.002
Autor:
Ana Minguez, F. Javier Sese
Publikováno v:
Journal of Service Research. 26:283-299
Charitable organizations play a key role in society but face the recurrent challenge of obtaining sufficient resources to accomplish their missions. The regular donor portfolio becomes a critical element in providing stable and long-lasting funding,
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::6444e05dc1f8c62f55918591602e3d25
https://doi.org/10.1177/10946705221103270
https://doi.org/10.1177/10946705221103270
Autor:
Ana Minguez, F. Javier Sese
Publikováno v:
Journal of Service Theory and Practice. 32:432-451
PurposeThe purpose of this study is to investigate whether a U-shaped relationship exists between the length of time a donor has been a regular member in a nonprofit organization and the amount donated over time. In addition, this research analyzes w
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::82e5fb263714f3115d927e8703011711
https://doi.org/10.1108/jstp-05-2021-0084
https://doi.org/10.1108/jstp-05-2021-0084
Autor:
F. Javier Sese, Ana Minguez
Publikováno v:
Journal of Marketing Theory and Practice. 29:375-386
Nonprofit organizations today face the challenges in terms of not only attracting the largest number of donors, but also developing effective strategies capable of targeting the right audience. To ...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b15cdac5c2127e6edeb5ce6c0bf4788f
https://doi.org/10.1080/10696679.2020.1859335
https://doi.org/10.1080/10696679.2020.1859335
Autor:
Ana Minguez, F. Javier Sese
Publikováno v:
Zaguán. Repositorio Digital de la Universidad de Zaragoza
instname
instname
Relationship marketing has been key to developing stronger relationships and promoting donor continuity in nonprofit organizations. However, it is not clear whether these efforts are effective for all individuals who choose to financially support an
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::872df1728b0752f58cb0a947b3c11552
http://zaguan.unizar.es/record/118289
http://zaguan.unizar.es/record/118289
Publikováno v:
Celebrating the Past and Future of Marketing and Discovery with Social Impact ISBN: 9783030953454
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ad323804f9fe8d3a8ea8a30c9fb9dc1e
https://doi.org/10.1007/978-3-030-95346-1_86
https://doi.org/10.1007/978-3-030-95346-1_86