Zobrazeno 1 - 10 of 20 pro vyhledávání: '"F. Javier Rondan-Cataluña"'
1
Akademický článek
Setting acceptable prices: a key for success in retailing
Autor: F. Javier Rondan-Cataluña, Bernabe Escobar-Perez, Manuel A. Moreno-Prada
Publikováno v: Spanish Journal of Marketing-ESIC, Vol 23, Iss 1, Pp 119-139 (2019)
Purpose – This research enables the authors to highlight the importance of proper pricing for retailers. The purpose of this paper is to demonstrate the importance of demand-based pricing, providing empirical results that reveal the validity of thi
Externí odkaz: https://doaj.org/article/0767f3c04a6e4d7fba56967c7d660ea5
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2
Akademický článek
Gender roles in social network sites from generation Y
Autor: F. Javier Rondan-Cataluña, Borja Sanz-Altamira, Begoña Peral-Peral
Publikováno v: Journal of Technology Management & Innovation, Vol 12, Iss 4 (2017)
One of the fundamental and most commonly used communication tools by the generation Y or Millennials are online social networks. The first objective of this study is to model the effects that exercise social participation, community integration and t
Externí odkaz: https://doaj.org/article/94d96007c16b4c9c9cd165a13d5a7398
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4
Explaining the Consumption Technology Acceptance in the Elderly Post-Pandemic: Effort Expectancy Does Not Matter
Autor: Patricio Ramírez-Correa, Muriel Ramirez-Santana, F. Javier RONDAN-CATALUÑA, Elizabeth Grandon, Jorge Arenas-Gaitán
Publikováno v: Behavioral Sciences
Volume 13
Issue 2
Pages: 87
Consumer technology has been enormously boosted by the COVID-19 pandemic, with one of the primary consumers being the elderly. In this scenario, it is necessary to consider the impact of technologies on different older generational cohorts to underst
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::4e609d6358d63b54b08120e9404c1851
https://doi.org/10.3390/bs13020087
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6
Akademický článek
Segmentation of Older Adults in the Acceptance of Social Networking Sites Using Machine Learning
Autor: Patricio E. Ramírez-Correa, F. Javier Rondán-Cataluña, Jorge Arenas-Gaitán, Elizabeth E. Grandón, Jorge L. Alfaro-Pérez, Muriel Ramírez-Santana
Publikováno v: Frontiers in Psychology, Vol 12 (2021)
This study analyzes the most important predictors of acceptance of social network sites in a sample of Chilean elder people (over 60). We employ a novelty procedure to explore this phenomenon. This procedure performs apriori segmentation based on gen
Externí odkaz: https://doaj.org/article/29c6aafcc8494c87a9c3d831225581ca
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