Zobrazeno 1 - 10
of 10
pro vyhledávání: '"F. H. Rolf Seringhaus"'
Autor:
F. H. Rolf Seringhaus
Publikováno v:
Journal of Internet Commerce. 4:1-25
This research examines the issue of online selling of luxury brands. Of key interest is first, to determine what Internet presence luxury brands have and second, whether luxury brands sell their products and services online. This is the first study t
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0866f7d61f3e977436eb5da9095e2a4a
https://doi.org/10.1300/j179v04n01_01
https://doi.org/10.1300/j179v04n01_01
Publikováno v:
Journal of Marketing Management. 17:877-901
This paper examines the behaviour of firms at international trade fairs (ITF). It advances the idea that prior ITF exhibiting experience shapes practice and performance. ITF usage is used as a proxy for experience and two groups identified—"heavy u
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::22ea8e3b693109891c0a2c958e3d0b28
https://doi.org/10.1362/026725701323366854
https://doi.org/10.1362/026725701323366854
Publikováno v:
International Marketing Review. 15:398-412
This paper brings together two significant export management issues: international trade fairs and export promotion. Trade fairs play a market development and expansion role while export support is aimed at building foreign market capability. This st
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d079c0a3ce178cd4fcc8f43dbe10ec71
https://doi.org/10.1108/02651339810236425
https://doi.org/10.1108/02651339810236425
Publikováno v:
Journal of Business Research. 32:81-90
Although crucial to the success of any trade fair, visitors to such events have been neglected in the literature. We draw together research findings on visitor behavior from a variety of sources. We consider the implications of this behavior for exhi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::550ccfdcd8403fb0ff3afc2d413dc51e
https://doi.org/10.1016/0148-2963(94)00012-4
https://doi.org/10.1016/0148-2963(94)00012-4
Publikováno v:
International Business Review. 3:311-329
Given their history and significance, international trade fairs have received surprisingly little attention from academic writers and researchers. This article reviews the extant literature and develops a framework of international trade fair behavio
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9c4b9904d78e11cc77b9e011f1ca82e1
https://doi.org/10.1016/0969-5931(94)90008-6
https://doi.org/10.1016/0969-5931(94)90008-6
Autor:
F. H. Rolf Seringhaus
Publikováno v:
Journal of International Marketing. 1:49-69
Export marketing behavior of high-tech companies in Canada and Austria is examined. T-test analysis was used to compare export marketing expertise, information sources, and market research, and the findings are discussed in the context of the competi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::12cd6265fd2b4aff70660eb2c88e8d81
https://doi.org/10.1177/1069031x9300100404
https://doi.org/10.1177/1069031x9300100404
Cross-National Comparison of Export Promotion Services: The Views of Canadian and Austrian Companies
Publikováno v:
Journal of International Business Studies. 22:115-133
Export promotion systems in Canada and Austria are contrasted and their services evaluated from a company perspective. The Canadian system is government-based, while the Austrian one operates in the private sector. Apart from the philosophy under whi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::a030e863d4130dd4bc6dda7a6df32751
https://doi.org/10.1057/palgrave.jibs.8490295
https://doi.org/10.1057/palgrave.jibs.8490295
Autor:
F. H. Rolf Seringhaus
Publikováno v:
Evaluation and Program Planning. 13:251-265
Program Evaluation as a methodology is discussed and its application to government export promotion programs examined. Although export promotion tends to be reviewed from time to time by government, a wide range of approaches of varying degrees of so
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::cbc1cc89aa4e7bb9f25d3a838b41a1dd
https://doi.org/10.1016/0149-7189(90)90056-3
https://doi.org/10.1016/0149-7189(90)90056-3
Autor:
F. H. Rolf Seringhaus
Publikováno v:
International Marketing Review. 3:55-66
Until recently, little research has been directed at the measurement of the impact of governmental support on the firm. The major focus of this article is on the methodological and measurement issues that appear to have a confounding effect and may a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::560bfad8fea50228c33a5b01512d5056
https://doi.org/10.1108/eb008306
https://doi.org/10.1108/eb008306
Publikováno v:
European Journal of Marketing. 22:7-18
Off‐shore market entry approaches of firms using trade missions and those who do not are investigated and found to differ. Comparative results of a sample of Canadian industrial manufacturing firms point to different marketing management styles in
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ba875af82c073037d1063fcca4a9488d
https://doi.org/10.1108/eum0000000005300
https://doi.org/10.1108/eum0000000005300